Back in the early 80s Richard Branson was probably best known for Virgin Records – the legendary record label that signed major names like the Rolling Stones, Janet Jackson and The Human League. In 1984, much to the horror of his directors, Richard announced to the world that a high quality, value for money airline would begin operating within three months. Three months, some licences, staff and an aircraft packed with celebrities later, Virgin Atlantic Airways was born. By the end of the decade they had flown over 1 million passengers and started shaking up services onboard by being the first airline to offer individual TVs to their business class passengers.The success of our three year strategy requires us to build on these foundations by focusing on the business and leisure markets and driving efficiency and effectiveness.

Virgin Atlantic is committed to reducing their environmental impacts where they can by becoming a more efficient business, leading the industry to practical and technical solutions and engaging, inspiring and empowering our staff and customers to help us meet this challenge.At Virgin Atlantic, theyre taking practical steps to make our business as sustainable as possible.Sir Richard Branson and Al Gore have announced the setting up of a new Global Science and Technology prize – The Virgin Earth Challenge – in the belief that history has shown that prizes of this nature encourage technological advancements for the good of mankind.Safety, security and consistent delivery of the basics are the foundation of everything they do.

For more information, please visit http://www.virgin-atlantic.com